Smart talk and stories behind the magic of theme parks
When Universal Studios Florida opened in 1990, it promised visitors the chance to “Ride the Movies!” and experience the magic up close. While the Hollywood original was centered on a tram ride through sets and attractions, individual structures would separate these experiences.… Read more...
The theme park industry has become an IP war as major players grab the rights to Harry Potter, Star Wars, and other franchises. Six Flags controls the Warner Bros.… Read more...
We’re all familiar with the power of the Disney marketing machine. No matter how much it costs, the allure of the Disney parks is too strong. Statements like “the happiest place on Earth just got happier” in vacation planning videos sound less ridiculous than they should.… Read more...