The theme park industry has become an IP war as major players grab the rights to Harry Potter, Star Wars, and other franchises. Six Flags controls the Warner Bros.… Read more...
Justice League: Battle for Metropolis at Six Flags St. Louis
The Evolution of Walt Disney World Marketing
We’re all familiar with the power of the Disney marketing machine. No matter how much it costs, the allure of the Disney parks is too strong. Statements like “the happiest place on Earth just got happier” in vacation planning videos sound less ridiculous than they should.… Read more...
Tomorrowland: Optimism and the Disney Theme Parks
It’s easy to dismiss the Disney theme parks as one-note fantasies with little connection to real life. They can point to the corporation behind the scenes as evidence that profits are the only goal.… Read more...