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One of my favorite aspects of this podcast is learning about how attractions really work. The technical hurdles to make them function properly every time are massive, especially for new technologies. That makes it so interesting to talk with the brilliant thinkers working to make dreams a reality. Bran Ferren is a perfect example. During his 10 years at Disney, Ferren looked towards the future with attractions and a lot more that pushed the limits of technology.
Ferren is my guest on this episode of The Tomorrow Society Podcast. During the show, we talk about challenges in creating attractions like The Twilight Zone Tower of Terror and Test Track during the 1990s. As the president of Research and Development for the Walt Disney Company, Ferren’s work goes beyond attractions and looks to the future of the industry.
Beyond work at Disney, Ferren started multiple companies, owns hundreds of patents, and served clients in a variety of industries. As the chief creative officer and co-founder of Applied Minds, Ferren speaks regularly at conferences and other events. His background with engineering and art makes him the perfect person to shine at Walt Disney Imagineering.
Show Notes: Bran Ferren
Watch Bran Ferren’s TED Talk, “To create for the ages, let’s combine art and engineering”, from March 18, 2014.
Check out the BBC documentary Shoot for the Moon, which features Bran Ferren and Space Mountain in Paris.
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Bryan Aley says
Went to school in East Hampton and share a art class with Bran.
I’ll always remember when he built a remote control robot forthe school’s annual talent night. During which it fired off a rocket in which it set off the school fire alarm.
Dan Heaton says
That’s a great story, Bryan. It doesn’t surprise me to hear given all of Bran’s inventions. Thanks for sharing it!